To explain digital ethnography let us first discuss ethnography. Ethnography is a research strategy employed for gathering empirical data on human societies/cultures. Data collection is often done through participant observation, interviews, questionnaires, etc. Ethnography aims to describe the nature of those who are studied (i.e. to describe a people) through writing. Having explained ethnography, digital ethnography is the use of technologies in the process of ethnography. Digital ethnography collects data of people through technological methods. Some examples of data collecting methods that can be done in digital ethnography are online questionnaires, digital video, social networking websites, and blogs. As such digital ethnography affects the entire ethno
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